A Guide to Pocket Resumes

Having mentioned pocket resumes in an earlier post, I thought it might be useful to provide some information on how to make one. The following is an edited extract from another blog post with the same title from Six Degrees Recruitment, Carlisle:


This Autumn, we are thinking small. Shrink your resume and take it everywhere you go.

It’s called a pocket resume and whether you print it on a business card or plop it on your iPhone with an app, it’s a great way to share some of your strengths. Because of its diminutive dimensions, you won’t give most of your credentials when you give one away, but you will provide new connections and hiring managers with an appetiser size of your talents.

Whether you’re in the thick of a job hunt or just tip-toeing into a stealth search, a pocket resume could be a crucial piece for marketing yourself. Why? Because it’s concise, discrete and easy to use at both career fairs and professional networking events.

“It’s a great networking piece” and a way for people to be “clear, precise and memorable,” said Mark Connor, Managing Director of Six Degrees Recruitment. “It really forces you to think what is absolutely critical,” he said.

Your pocket resume needs to dovetail with your elevator pitch, and may even have some of the same elements and phrases. But because it is the size of a business card, it really must be concise.

So how do you create a pocket resume? Here’s a quick guide:

Here’s what we feel should be on the list:

• Your phone number and email
• Web address for personal website, or social media profile
• Three titles that describe you and what kind of work you’re good at – and are seeking
• Standout traits: bilingual, ability to create web apps, others
• A short memorable summary, for example: “a one-man geek squad”

So what do you take off? Plenty. “You’ve got to cut, cut, cut” to make it concise. That means you skip your work history and university degrees – unless of course they will open a lot of doors.

Make sure the type size is at least 9 point so 50-something recruiters and others can read it. We prefer a one-sided format so the recipient can jot down something about you on the flip side. Other experts say using both sides to sell yourself may be a good idea. If you’re in the arts or creative professions, you may want to express that a bit with the design or a tiny illustration. It may be a good idea to test yours on a variety of people with different perspectives to make sure it works and really captures your essence.

At upcoming networking events, you want people to realise you’re an expert, and “put an impression in that person’s head” and hands with your pocket resume.

Thanks to Mark Connor for permission to use this material.

Careers in Marketing - Free Careers Talk at Carlisle

The Institute of Marketing is providing a free careers talk at University of Cumbria's Fusehill Street, Carlisle campus on Tuesday 4th December, 12 noon - 1.00 p.m. in the Learning Gateway (Room LG105).  Main speaker will be the Institute's Regional Director, Diane Earles.

Although recent graduate destination statistics (see recent post) suggest that Marketing graduates do well at finding relevant job opportunities, my contacts tell me that competition for graduate traineeships in marketing remains intense...  So it's advisable to be seriously clued-in if you are considering this area of work in the future.

You can get more information about the local Institute of Marketing branch from their dedicated webpage

Where Do Graduates Go?

"What Do Graduates Do" (see recent post) also contains a breakdown of the likely areas of the UK in which graduates are likely to find their first job, with some interesting analysis according to job sector.

Unsurprisingly, just over a third of all graduates ended up working in South East England and 21% went to jobs in London, although many were concentrated in the City of London and Westminster, a very small geographic area, whereas under 7% took up jobs in North East England and Northern Ireland.

But a look at destinations broken down by career sector showed up some other happy hunting grounds for graduates looking for jobs outside the centre of London:

• Marketing graduates also found work in the London Borough of Camden, Hertfordshire, Surrey, Oxfordshire and Manchester.
• Science graduates were most likely to start work in Oxfordshire or Cambridgeshire but Merseyside, Surrey, Norfolk and Aberdeen (also the main centre for oil and gas engineering) were popular destinations.
• Outside London, Surrey, Cambridgeshire, Hampshire, Hertfordshire, Belfast and Tyne and Wear took on IT graduates in considerable numbers.
• Similarly, graduates in Art and Design subjects also found opportunities in Merseyside, Hertfordshire, Surrey, Manchester, Kent, Glasgow and Edfinburgh.

Of course, many career areas (e.g. retail management, energy, public sector jobs) offer a wider geographic spread of opportunities but the overall message is that graduates in less affluent parts of the country will struggle to find graduate jobs locally - and of course none of the areas mentioned fall within Cumbria or North Lancashire.

Incidentally, you can find an online version of "What Do Graduates Do?" 2012 on the HECSU website

What Do Graduates Do?

Although graduate employment levels for 2010-11 were slightly down on the previous year, there were considerable variations between different subjects of study, according to "What Do Graduates Do?" (WDGD) 2012, based on the annual survey of Destinations of Higher Education Leavers that takes place each year.

One career area that clearly bucked the downward trend was Computer Science and IT which showed an 8.5% rise in graduate employment and e-skills UK have forecast that growth in IT employment will grow at twice the UK average until 2020.  Of course, not all entrants into the industry will have studied IT as a main subject at University.

Less good news came unexpectedly from the public sector with a big fall in entrants and the trend extended to include occupational therapists, physiotherapists, radiographers, teachers and probation officers.  These areas each offered over 100 posts less than 2010-11 but the biggest drop was in the number of social work entrants, which fell by 420.  This is certainly not great news for the University of Cumbria, which offers courses in all the professions listed except probation.

The report once again showed the importance of self-employment to graduates from performance arts, media production and art and design. 64.6% or artists and 85.3% of musicians were recorded as being self employed or freelancers six months after graduation.

The Business Studies area is one that exemplifies the "mixed message" theme identified in the WDGD report.  Although it shows up with a higher level of unemployment than average (10.1%) and a sharp drop in the numbers going on to further study, each of the key disciplines of Accountancy, Business Management and Marketing showed high levels of graduates going straight into relevant employment.

They were also some of the subjects that produced less graduates working as Retail, Catering, Waiting and Bar staff, a denomination which covers a large number graduates yet to find a suitable career opportunity by the date of the survey - although longitudinal studies show that many succeed in doing so over a longer period of time.

It's Not All Doom and Gloom...

Further to the earlier post "What Do Graduates Do?", the AGCAS Quarterly Survey of Vacancies and Employer Activity suggests a positive trend during the summer of 2011.

Vacancies in IT, retail, marketing, advertising and PR all rose during that period, while the survey also reported increased vacancies from smaller companies, some of whom may have been recruiting graduates for the first time.

At the other end of the scale larger companies, who might have ceased recruitment altogether in earlier recessions, have continued taking on graduates - perhaps to avoid future shortages - although many have reduced numbers and are making more use of internships and temporary posts.

AGCAS reports that the overall picture is mixed as there are still plenty of graduates from previous years competing for posts, but there are some clear signs for optimism.

This will be the last post this year, so here's to wish all reading this a Merry Christmas and an Employable New Year!

Chartered Institute of Marketing...Local Meetings

I have learned that the Chartered Institute of Marketing have a local group that meets in the Cumbria area. Students interested in a career in marketing would be welcome to attend.

More details are available from University of Cumbria Business Studies Lecturer Linda Danielis who is a member of their local committee.

MINI Careers Convention in Carlisle

There will be a Mini Careers Convention at Fusehill St Campus on Thursday 8th December 12 noon - 2.00 pm, Ground Floor, Learning Gateway, to help students find out about possible career opportunities. Available at the event will be:

* Simon Norbury of Cumbria Partnership NHS Foundation Trust on the NHS Graduate Management Training Scheme, which covers opportunities in General Management, Finance Management, Human Resources and Health Informatics (ICT). The scheme is open to potential gaduates (including Nursing and Health Diploma students) who are expecting a 2.2. For more information see www.nhsgraduates.co.uk

* Linda Danielis (representing the Chartered Institute of Marketing) who will cover opportunities in marketing – one of the career areas most often sought after by graduate employers.

* A selection of careers materials to take away

Note: The deadline for application for the NHS Graduate Management Training Scheme is 10.00 a.m. on Friday 9th December so it would be well worth while to start planning your application before Thursday.

Marketing Jobs on the Up?

Graduate Prospects' magazine "Jobs and Courses" reports a 26% rise in recruitment to Marketing vacancies in 2010, as surveyed by the Reed Marketing Job Index.

Unfortunately, this has not lead to an increase in Graduate salary levels but is never theless encouraging news. You can view the full article in the January edition of Jobs and Courses.

Time to Apply Yourself?

New Year is a signal to forthcoming graduates to start applying for vacancies as deadline dates are notified with increasing regularity.

University of Cumbria students and graduates and others looking for work in the area can register to search for vacancies and prospective employers across the North West at www.prospects.ac.uk/pnet/cumbria In spite of the doom and gloom on the vacancy front, the site regularly features over 100 jobs from employers recruiting in the North West. IT vacancies are particularly frequent with common vacancies for Trainee Recruitment Consultants (how many people think of this as a career?), Teachers of English as a Foreign Language, and Trainee Sales Managers as well as more niche opportunities in marketing, the creative sector, sports coaching and subject tuition.

We also have a large number of business placement opportunities for students and graduates at www.cumbria.ac.uk/grab At the moment there are surprisingly few applicants for these opportunities, which pay at least £6.00 per hour, often with expenses. Currently, almost all placements involve marketing in some form but this can vary from week to week.