Employers are actively seeking to meet potential employees through the likes of Facebook, Twitter and LinkedIn in increasing numbers and increasingly early in your academic career. There is even a new buzzword for this trend - Recruitment 4.0.
Statistics quoted in "Graduate Recruiter" show that:
- 89% of employers surveyed plan to recruit staff via social media - up massively from the current 8.2% who already do.
- 55% will increase spending on social recruiting while a third will cut back spending on more traditional methods (jobs boards, agencies, etc).
It's not quite a case of apply as soon as you start your studies, but clearly digging for employers on Facebook and elsewhere and following their tweets is a strategy that could pay off later on down the line.